'Everyone at UTI Institue of Capital Markets was curious about why an advertising/marketing person with IIM grounding should learn technical trend analysis. Even the Dean asked me one day.'

 
My name is Arunangshu M Lahiri. Born in July 1953. So I am 53 now. I am also called ShareBaba for my saffron dress. Mind you, the dress has nothing to do with any spiritual or religious leanings. Nor political. I like wearing saffron, the colour seems to have affected me profoundly, changing my lifestyle, my thinking, my senses.

Starting my career in advertising agency in 1975, I studied professional course in advertising management and later attended training course also. I believe  very strongly that by attending specialised training you acquire in very short time the knowledge and expertise that otherwise would have taken years to learn through experience.

After a 10 year stint in ad agencies, I again went back to study - a grounding in marketing management from IIM Calcutta. I moved to Mumbai to head an all India franchise operation. Returning to Kolkata in 1990 for family commitments, I spent the next few years working on several projects.

In 1994, I was delighted to be selected as the only participant from eastern India at UTI's Institute of Capital Markets course on Technical Trend Analysis.

I stayed back at New Mumbai campus joining another training on computerised operations of stock market, learning the new technology-led trading that had just been introduced in India with the launching of National Stock Exchange in November, 1994.

I was associated in later years with Shriram Investment group, Kotakstreet.com of Kotak Mahindra's e-broking arm; Mumbai's research and analyst firm Equitymaster.com and the renowned brokerage company India Infoline to dive business operations in Kolkata.

I took few years off from the stock market scene and joined as Director in Mumbai ad agency. I was also Director of an Internet business firm in Mumbai. Later, as I had to come back in Kolkata again to be with my family, I worked for a couple of years as Vice President in a software company with responsibility for building the internet business platform.

I started PRISM Intraday Trading system in 2002 on the trading platform software of India Infoline. In 2003, I launched the training program. On a very conservative basis, I have actually traded Rs 6 million in intraday and swing trades to perfect the PRISM system.

Following the untimely death of my wife in 2004, I have settled in Bangalore, conducting training on the system. I travel extensively all over India to conduct training sessions.

I have also launched the highly popular PRISM Profit Plan meant for intraday traders who want to make money regularly in intraday trading but do not have the intention to learn the system.

 

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